How to Promote Your Brand via Facebook Groups

Branding and networking with your customers on social networking sites is one way to gain larger audiences. Facebook is one such platform that is nestling a lot of brands. But did you know that Facebook Groups can also be equally beneficial in gaining audiences? If no, then you are at the right place to gain perspective on this and how to use this method to grow your brand.

If you already are a registered brand, you might have a Facebook Page created on the name of your brand as well and are probably promoting your brand through your page. Considering that, you are probably also aware of the ‘Facebook Group’ feature. Even if you are a new brand and are just taking it off and are looking to create greater audiences, you must create a Facebook Official Page for your brand. This way, you will be socially registered and available to the audience. Only the admins have the power to post on the page, filter out customer messages, and create a group (public or private). Remember that Facebook has over 2.14 billion active users per month, so it will be free of cost and an excellent opportunity to begin promoting your page.

You can engage and know your customers better if you create a group. It provides you with the opportunity to listen to your customer up-close and personal. You have to be active and regular with your page and groups. Create tasks or ask your customers to share stories surrounding your brand. This will prove your brand’s authenticity, and customers are most likely to hear others’ stories and recite theirs. There are pages such as Dear Alyne’s all-girls groups called ‘Girls Gone Global,’ where girls from all over the world share their career, talent, feminist, fearless, travel, wellness, etc. stories. Another such group is Nas Daily Global where people share valuable life lessons, discuss hot topics, and hold open mic events. You can take cue from groups related to your business, brands or even from your competitors. Make sure you don’t sabotage authenticity and relevance in the market.

How to Create a Facebook Group 

Steps may vary from system to system. If you are creating a page through a computer, follow these steps:

1. Select your page from the pages option given on the left side of your screen.
2. Select the groups’ tab and click on ‘Create Group.’
3. You can either customize the brand’s group page with a picture and description to give a brief to the audience about the purpose of creating a group.
4. You can add members to the group on your own, or you can promote the group and its purpose and let the audience join in as per their preferences.

Follow these steps, if you are creating a page through your phone:

1. Go to your Facebook Page and click on the menu button that looks like three horizontal lines from the news feed page.
2. Select Pages and click on your page.
3. Click on the ‘More’ option and from the drop-down menu select Create Page option.
4. Customize your page accordingly with pictures and descriptions. Also, you can add members to the group on your own, or you can promote the group and its purpose and let the audience join in as per their preferences.

Benefits of Creating a Facebook Group

• Reach more customers
• Better relationship with customers
• Know your customers better and vice-versa
• No middlemen or agents required to contact your customers 
• Organic customer-supportive platform

If you remain regular with your posts and engagements with your customers, your customers will automatically start referring your brand to others that will bring you more business, which is beneficial. You can create contests, story sharing days per week, and other activities to keep your audience engaged.


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